About Dave DeSantis

Dave’s journey into business and negotiation coaching began over three decades ago as a business leader managing teams across sales, marketing, finance, engineering, and operations. He realized that the ability to achieve consistent results is driven by people’s knowledge of what drives business outcomes, their ability to negotiate and master critical conversations. 

Earlier in his career, Dave struggled with conventional negotiation methods. He and his teams wasted time on negotiations that never closed or compromised so much that they never achieved our desired outcomes. He often self-sabotaged by framing negotiations from his own perspective, which triggered biases like fear of loss and fear of damaging relationships. These challenges taught him that successful negotiation requires a shift in perspective, a structured approach, and a deeper understanding of human behavior.

Helping others effectively negotiate and reach lasting agreements became his focus. Dave created the OmniLevel Framework because he saw the need for a negotiation system that combined real-world business experience with a set of adaptable principles, rules, and human behavior models. This framework is designed for business leaders who want consistent, lasting results in any negotiation environment.

It’s not just theory—it’s a practical operating model that applies the knowledge and experience of respected business leaders, academics, philosophers, psychologists, poker players and others. It was built to help decision-makers develop their skills and confidence to systematically secure agreements that make sense for their businesses, teams, and themselves.